BRENDA BLANCO
Senior Graphic Designer
Buenos Aires | 9 (+54) 221 641-2684 | contact@brendablanco.com.ar
WORK EXPERIENCE
I am part of a team of designers collaborating with the agency, where I work as a Lead Designer. In this role, I have led the development and evolution of brand identities for major clients such as Cloudflare, creating logos, visual systems, and packaging.
I have also worked on pitch deck presentations and the development of consistent visual languages tailored to each client’s needs and brand personality. Additionally, I’ve created email marketing designs, illustrations, functional typography, and social media content. In this role, I primarily use tools such as Adobe Illustrator, Photoshop, Firefly, and Canva.
As Lead Designer, I primarily focused on the creation of visual identities, managing client communication and interpreting their requirements. I led the creative direction and design of their brands, utilizing technologies such as Adobe Creative Suite, Figma, Canva, and AI tools, generating solid and distinctive products for each brand. I led a team of two designers, overseeing their deliverables and providing training to ensure quality and consistency with the agency's style.
Additionally, I managed the visual communication of Valoon's social media, contributing to its growth and expansion. This allowed us to collaborate with several internationally renowned clients.
Additionally, I managed the visual communication of Valoon's social media, contributing to its growth and expansion. This allowed us to collaborate with several internationally renowned clients.
I specialized in creating content for social media, following a strategic digital calendar. My role involved crafting design pieces, generating high-quality assets that helped define the agency's style and personality. Alongside Marketineras, I participated in live virtual events, sharing insights on the crucial role of professional design in shaping a brand's identity.
Freelance Experience in Brand Identity, Web, and Packaging Design
Starting from the year 2015, I worked independently on various projects, highlighting:
· My key involvement in creating the cover art for Daddy Yankee's song "Beachy" and the merchandising for its release.
· Among other projects, I also engaged in a 1:1 collaboration for the conceptualization and subsequent design of the visual identity for Living River, a canned Kombucha brand sold in the United States.
· The visual identity and website layout for Codesys, an Argentine software development consultancy, where I focused on creating a user-friendly interface while highlighting the company's identity.
· Among other projects, I also engaged in a 1:1 collaboration for the conceptualization and subsequent design of the visual identity for Living River, a canned Kombucha brand sold in the United States.
· The visual identity and website layout for Codesys, an Argentine software development consultancy, where I focused on creating a user-friendly interface while highlighting the company's identity.
EDUCATION
Bachelor's Degree in Visual Communication Design, Faculty of Arts, National University of La Plata (UNLP).
· Google UX Design Professional Certificate
· Google UX Design Professional Certificate
· Principles of Conceptualization and Branding | HUMAN Design.
· Vector Illustration | Studio Posti.
· Personality-driven Packaging Design for Small Brands | Un Barco Estudio.
· Principles of Conceptualization and Branding | HUMAN Design.
· Vector Illustration | Studio Posti.
· Personality-driven Packaging Design for Small Brands | Un Barco Estudio.
LANGUAGES
English C2 - Fluent
French A2 - Beginner
Spanish - Native