BRENDA BLANCO
Senior Graphic Designer
Buenos Aires | 9 (+54) 221 641-2684 | contact@brendablanco.com.ar
WORK EXPERIENCE
As Lead Designer, I primarily focused on the creation of visual identities, managing client communication and interpreting their requirements. I led the creative direction and design of their brands, utilizing technologies such as Adobe Creative Suite, Figma, Canva, and AI tools, generating solid and distinctive products for each brand. I led a team of two designers, overseeing their deliverables and providing training to ensure quality and consistency with the agency's style.
Additionally, I managed the visual communication of Valoon's social media, contributing to its growth and expansion. This allowed us to collaborate with several internationally renowned clients.
Additionally, I managed the visual communication of Valoon's social media, contributing to its growth and expansion. This allowed us to collaborate with several internationally renowned clients.
I specialized in creating content for social media, following a strategic digital calendar. My role involved crafting design pieces, generating high-quality assets that helped define the agency's style and personality. Alongside Marketineras, I participated in live virtual events, sharing insights on the crucial role of professional design in shaping a brand's identity.
Freelance Experience in Brand Identity, Web, and Packaging Design
Starting from the year 2015, I worked independently on various projects, highlighting:
· My key involvement in creating the cover art for Daddy Yankee's song "Beachy" and the merchandising for its release.
· Among other projects, I also engaged in a 1:1 collaboration for the conceptualization and subsequent design of the visual identity for Living River, a canned Kombucha brand sold in the United States.
· The visual identity and website layout for Codesys, an Argentine software development consultancy, where I focused on creating a user-friendly interface while highlighting the company's identity.
· Among other projects, I also engaged in a 1:1 collaboration for the conceptualization and subsequent design of the visual identity for Living River, a canned Kombucha brand sold in the United States.
· The visual identity and website layout for Codesys, an Argentine software development consultancy, where I focused on creating a user-friendly interface while highlighting the company's identity.
EDUCATION
Bachelor's Degree in Visual Communication Design, Faculty of Arts, National University of La Plata (UNLP).
· Editorial Photography Masterclass | Estudio MRZ.
· Google UX Design Professional Certificate
· Google UX Design Professional Certificate
· Principles of Conceptualization and Branding | HUMAN Design.
· Vector Illustration | Studio Posti.
· Personality-driven Packaging Design for Small Brands | Un Barco Estudio.
· Vector Illustration | Studio Posti.
· Personality-driven Packaging Design for Small Brands | Un Barco Estudio.
LANGUAGES
English C2 - Fluent
French A2 - Beginner
Spanish - Native